21st July, 2016 – On the week the schools break up and millions of Brits jet off into the sun with their families, First Choice, the home of all inclusive holidays has released new research which has found almost 60% of us feel in desperate need of a break and some political respite after the nation voted to leave the EU at the end of June.
The research by the top holiday company also found that more than 40% of Brits say they also feel they will be avoiding news from home when on holiday this summer to have a complete break. In addition, work emails (34.5%), Social Media (33.6%) and newspapers (27%) came out as the top things Brits want to switch off from as we hit the beaches this summer.
As a result of the upheaval First Choice is also predicting an increase in popularity for all inclusive holidays, as sun seekers look to take control of their holiday spending. First Choice also saw over 10,000 more web searches for all inclusive holidays in the week following the referendum compared with the week before, as Brits looked for a break to sunnier climes.
Mark Hall, Director of Product at First Choice said: “Despite the political upheaval, holidaymakers are not being put off booking their holidays. More than ever before they want to flee the UK, spend time with their families and switch off. All inclusive holidays are increasing in popularity as customers want peace of mind and control over their holiday budget, so they don’t have to worry about what they’re spending while away.”
This weekend is set to be one of the busiest travel periods of the year across UK airports as millions fly off to recharge their batteries and get some sun and adventure. According to First Choice data the most popular all inclusive destinations this summer are Balearics (Mallorca, Ibiza and Menorca) Cyprus, Rhodes and Cancun.
First Choice’s all inclusive holidays include flights, accommodation, transfers, three meals a day, local drinks and extras for the kids, all you can eat ice-cream, so customers don’t have to worry about how far their pound will stretch.
Notes to Editors
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